지은이: 이지윤

P.11
비즈니스 영작의 기본원칙
1. KISS에 충실하라
“Keep It Short and Simple”
; 짧고 명확한 표현을 사용하라
; 속어나 은어 사용을 피하라
; 별 의미가 없는 There is/There are로 시작되는 문장은 자제하라
?three is/are ?뒤의 단어를 주어로 만들어 문장을 ?만들거나 ?‘주어 + ?have ~ ‘의 형태로 ?바꿀수 있다
; 언급하는 대상을 명확히 하라

2. 누구에게 쓰는 ?것인지 알고 쓰라

”Please respond by May 6 whether you plan to attend.”
“We look forward to the pleasure of your company.”

3. 용건은 항상 먼저 말하라
; 역피라미드 구조
‘Main Point -> Supporting Details -> Final Action’
; 다이아몬드 구조
’배경 정보 -> 본론- 부탁, 거절 -> 결론 - 대안 제시‘
; 문제해결구조
’문제제시 -> 설명 -> 토론‘
; 시간순 구조
’결과설명 -> 첫 단계부터 시간순으로 제시‘
; 질문-답 순서 구조
’Question -> Answer’

4. 감정을 배제하라
“Thanks so much for treating us to dinner last night. Your pick of a Thai restaurant was perfect. I only wish we had more time to talk. Thank you again for your thoughtfulness and generosity.”

5. 강조할 부분을 첫머리에 두어라
”Outsourced projects should be finished on time.”
“Deadlines are important for outsourced projects.”
“You can pay the manufacturer directly.”
“The contract has been broken for several reasons.”

6. 긍정적인 언어를 사용하라
“I look forward to talking with you, I will call you on Friday.”
“I will call you on Friday unless we talk before then.”
“Call me if you have a moment, otherwise I will follow up on Friday.”
“If you have a chance to call me before Friday, great! Otherwise, I will call you then.”

7. 아이디어 맵을 활용해 주제에 집중하라

8. 문장 기호를 활용하라
; bullet point ( ? )와 colon(:)
“Our flight information is:
? Arrive: May 17, 3:30 p.m., American Airlines flight 780
? Depart: May 23, 7:00 p.m., United Airlines flight 332
We look forward to seeing you soon.”

;colon(:)
“I am taking for MBA courses this term: Negotiation, Marketing, Statistics, and Accounting.”
“2008 Market Trend Results: On-line Music Industry and Copyright Regulations”
“Rene Descartes himself also had said: “I think, therefore I am.””
“She does not eat anything that has meat in it, nor does she use any products that are derived form animals: She is a true vegan.”

;semicolon(;)
“We suggest speeding up our project procedure; I heard new trade regulations will soon take effect.”
“James is a professional and you are only a trainee. He ought to be more dependable than you.”
“This theory is supported by a number of M&A specialists; thus, I have no doubt about it.”
“Buying out this company costs a lot of money over the long run; moreover, merging can cause many internal problems.”

;밑줄, 볼드, 이탤릭체

;Dash (? )
“She saw the new executives ?all five of them?standing in front of the building.”
“The reporter pursued the woman relentlessly ?he was determined to get an answer from her.”

비즈니스 실무 영작 무작정 따라하기

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