“Event studies are now an important part of finance, especially corporate finance. In 1970 there was little evidence on the central issues of corporate finance. Now we are overwhelmed with results, mostly from event studies. Using simple tools, this research documents interesting regularities in the response of stock prices to investment decisions, financing decisions, and changes in corporate control. The results stand up to replication and the empirical regularities, some rather surprising, are the impetus for theoretical work to explain them. In short, on all counts, the event-study literature passes the test of scientific usefulness.” (p. 1600)
Fama, Eugene F., “Efficient Capital Markets:Ⅱ”, Journal of Finance, 1991.