When Poppins begins questioning the firm’s accounts and the absence of any real division of profits, it becomes increasingly clear that Brown, Jones, and Robinson are not creating genuine prosperity despite the appearance of commercial success, and although Robinson achieves personal happiness by marrying Maryanne the company deteriorates as Brown’s handling of funds, Jones’s misconduct, and Robinson’s costly devotion to spectacular advertising and reckless expansion undermine one another, until Brown’s illness and a final wasteful sale consume what remains of the business rather than saving it, forcing the partners to separate and bringing the firm to an end while Robinson still clings to his belief in his own genius for advertising and continues to dream of future commercial triumph.