About the Publication

Amid the waves of numerous brands sweeping the globe, B shares its perspective on well-balanced brands and uses print media to demonstrate the timeless values of individual brands. Defining a well- balanced brand by four standards?beauty, practicality, price, and philosophy?B offers unique insights and in-depth analysis of one well- balanced brand in one issue every month.

About the Issue

Founded in London in 1970 by British designer Margaret Howell, the eponymous brand began with men’s shirts before expanding into womenswear and accessories. Rooted in practicality and a restrained aesthetic, its collections offer clothes designed to be worn for years. Howell’s emphasis on quality fabrics, comfort and function is evident in the shirts made in the brand’s London workroom, as well as the trousers and jackets produced in collaboration with its long-established British manufacturing partners. In 2003, the brand introduced MHL., a casual line centred on durability and utility. By also presenting furniture and everyday household objects, it has extended its commitment to longevity and function beyond clothing.