In August 2018, a big data analysis on the image of foreign tourists summarized the responses to Seoul very effectively. “Seoul is a youthful city, enjoying an evening with people and it is quite energetic.” Dongdaemun market is a global shopping district that sells designers’ fashion products at low prices. Wholesalers who operate at night time are making great business performance through triple management which focuses on superiority of products(good), speed(fast) and price(cheap). In an era of customized production, Dongdaemun market continues to grow under ‘newness and diversity’.